Annual End-of-Year fundraising campaign for the Military Child Education Coalition. Visualized the concept from initial sketches/storyboarding to personally coordinating photo shoot, photography, and layout and final print production of a greeting card mailer and social media and email marketing campaign.
Initial concept sketches for photoshoot.
We wanted to convey the feeling of nostalgia and homesickness for those holidays when a servicemember can't be with their family.
Working with multiple frames and concepting the layout via sketch allowed me to explore the various ways we could achieve the essence of kids missing their mom or dad during the holidays.
This was a useful jumping off point to planning and executing a creative and budget-friendly photoshoot.
